Research – Government

National Violence Against Women Study – tracking study
In conjunction with the Social Research Centre, CPA was appointed by the Department of Families, Housing, Community Services and Indigenous Affairs (FAHCSIA) to undertake key CALD and Indigenous components – both qualitative and quantitative methods – of the National Violence Against Women Study (NVAWS). This included 20 focus group discussions and 2500 CATI interviews with selected CALD communities as well as 400 face-to-face interviews with Indigenous community members across Australia.

Get Health Information and Coaching Service – service evaluation
CPA was appointed by NSW Health to investigate the concept and fit of the Get Healthy Information and Coaching Service (GHS), service delivery issues as well as marketing and communication strategies as they relate to Aboriginal people in NSW. This involved a comprehensive research program of 30 depth interviews with existing service users, 20 stakeholder depth interviews and 20 group discussions with community members across eight sites of interest in NSW. The study findings have been used to make the GHS more relevant and accessible to Aboriginal people across the state.

Special Broadcasting Service (SBS) audience measurement
CPA in conjunction with Newspoll, was appointed by the Special Broadcasting Service (SBS) to measure in-language media use across a range of media in Sydney and Melbourne. The in-language media covered includes radio, television (including Pay TV), newspapers and the Internet.

This landmark study involved 3,600 telephone interviews across 6 major language groups and focuses on in-language media using weekly reach as the base. SBS radio listeners panels have also been established for ongoing tracking purposes.

As a result of this work SBS has been able to more accurately benchmark media use in each language market, better understand the competitive in-language media landscape in which it operates, and the penetration and reach of SBS TV and radio programming.

Centrelink Multicultural Flagship product – effectiveness testing
CPA was appointed by Centrelink to test the appeal and effectiveness of its newly created Multicultural Flagship product in communicating information about Centrelink to multicultural customers, in language. This including an objective assessment of whether the product met the general information needs of multicultural customers about Centrelink’s payments and services, and where to go for more information. Qualitative research was undertaken with Arabic, Vietnamese and Italian communities in Sydney and Melbourne across 12 focus group discussions.

Child Support Information DVD – effectiveness testing
CPA was appointed by the Child Support Agency (CSA) within the Department of Human Services to undertake effectiveness testing of an information DVD specifically created for Indigenous customers. This involved qualitative research across four States and Territories of Australia including 10 stakeholder depth interviews and 12 focus group discussions. The findings have been used to strengthen the DVD concept, execution and delivery of information, as well as marketing and distribution of the DVD.

Pregnancy and Baby Helpline – communication development
In conjunction with TNS Social Research, CPA was appointed by Department of Families, Housing, Community Services and Indigenous Affairs (FAHCSIA) to undertake qualitative research among key CALD and Indigenous communities to help shape the focus and execution of campaign materials promoting the new Pregnancy and Baby Helpline. This involved sic focus group discussions with women aged between 25-39 years of age across Arabic, Chinese, Vietnamese, South American and Indigenous communities in Sydney and Melbourne.

People Smuggling education materials – effectiveness testing
CPA was appointed by the Department of Immigration and Citizenship (DIAC) to concept test the effectiveness of education materials informing people on the dangers of people smuggling. Qualitative research was conducted among Sri Lankan, Afghan and Iraqi community members across three States of Australia. The study findings have been used to strengthen the credibility, pitch and tone of messages on this sensitive subject.

Indigenous health check communication materials
CPA was appointed by the Department of Health and Ageing to undertake research to inform the development and refinement of highly targeted communication materials and resources relating to Aboriginal and Torres Strait Islander Health Checks.

CPA brought together a group of highly experienced Indigenous researchers to undertake a series of 18 mini-focus groups with Aboriginal and Torres Strait Islander people in urban, rural and remote locations Australia wide. Fieldwork spanned four States/Territories engaging Indigenous participants from various age groups and life stages.

Interviews were also held with stakeholders, key service providers and health care professionals (at the community/regional/national levels) to gauge reactions to and applicability of the materials.

CPA achieved open discussions in a culturally appropriate context which proved successful to the overall outcome of the Indigenous health check communication materials.

Adapting alcohol awareness products for Indigenous communities

CPA was appointed by the Department of Health and Ageing to inform Aboriginal and Torres Strait Islander people about the health risks of excessive alcohol consumption.

CPA were required to undertake research into existing alcohol awareness products and adapt these for use within Indigenous communities.

CPA developed discussion guides specific to consumers, retailers, vendors and service providers. The fieldwork comprised of 28 mini groups and 26 depth interviews across four States/ Territories.

CPA’s highly targeted approach has optimised Aboriginal and Torres Strait Islander people’s knowledge and awareness around the dangers of drinking above the acceptable alcohol standards.