developmental and concept testing research with CALD and Indigenous audiences to inform a communication approach for the National Disability Information Gateway.
covid-19 vaccine
developmental research was conducted for the Australian Department of Health into COVID-19 vaccine attitudes and behaviours amongst CALD and Indigenous audiences.
mental health
two phases of concept testing research with Indigenous Australians to help inform the development of the ‘head to health’ campaign, which focused on mental health support during the COVID-19 pandemic.
in-language qualitative research with community members from several CALD backgrounds to evaluate the effectiveness of the Australian government’s COVID-19 response communications.
aged care
research conducted to explore the experiences of carers and care recipients from CALD and Indigenous backgrounds with the government supported aged care system (myagedcare).
go digital
research with CALD and Indigenous small business owners to advise the development of the ‘Go Digital’ campaign. The campaign, by the Department of Industry, aimed at supporting small businesses to increase their digital use.
public safety
we assisted the Department of Home Affairs to develop the new ‘Escape, Hide, Tell’ public safety education campaign. This involved two waves of concept testing and refinement with various CALD and Indigenous communities around Australia.
alcohol aware
NSW Health asked cultural partners to conduct qualitative research to inform a health education campaign, aimed at raising awareness of the effects of alcohol consumption among older people.
child care
cultural partners was commissioned by the Department of Education to develop and implement national CALD communications for the new child care package campaign - a major reform to child care assistance. This involved integrated public relations, social media and community engagement strategies.
cultural partners assisted the National Immunisation Program and the Department of Health to undertake research with pregnant CALD and Indigenous women and their partners into the issue of free vaccination programs, specifically for whooping cough and influenza.
healthy lifetstyle
The Office of Health Prevention within NSW Health appointed cultural partners to conduct a major evaluation of the CALD and Aboriginal components of the Make Healthy Normal (MHN) campaign. This involved MHN event observations, event participant surveys, stakeholder interviews and focus group discussions with community members.
breast screening
cultural partners in partnership with the Cancer Institute NSW developed and implemented a community engagement strategy targeting CALD and Aboriginal women 50-74 years on important breast screening messages. This included survivor stories, social media placements, community information sessions, and editorial generation activities.
As part of the National Innovation and Science Agenda, creative concepts for the 'Reaching the Boom' social media campaign were tested by cultural partners with a range of CALD businesses and consumers.
organ donation
cultural partners has been working with the Organ and Tissue Authority (OTA) on its 'Greatest Gift' campaign for several years. This has involved raising awareness about organ donation among CALD communities and religious leaders throughout Australia. Specific components have included annual Donate Life Week activities, Thank You Day and a new Registration Campaign 'What Are You Waiting for'.
domestic violence
cultural partners conducted several waves of concept testing research into the Australian Government's 'Violence Against Woman - Stop It at the Start' campaign. This involved discussion groups around Australia with members of Indigenous and CALD communities.
national security
The Attorney General's Department commissioned Cultural Partners to develop and implement the CALD communication component of the 'If It Doesn't Add Up, Speak Up' national security campaign. The campaign was delivered in 11 CALD communities and included aspects of concept testing, advertising, digital display, media relations and religious stakeholder engagement.
The Australian Defence Force (ADF) asked cultural partners to focus test its new recruitment campaign creative with CALD and Indigenous communities (targeting both parents and recruits). The strategic insights gained have helped the ADF fine tune its key propositions and messages to these audiences.
healthy eating
The NSW Office of Preventative Health asked cultural partners to focus test their existing 'Munch and Move' fact sheets with Arabic, Chinese and Vietnamese parents. The end result was a suite of streamlined in-language assets across healthy lunchboxes, physical activity and healthier snacks. Improvements to copy, design and imagery were also made.
'The LIne' is a major Australian Government communication campaign addressing relationship violence among young people. Cultural Partners worked on the campaign for several years delivering highly integrated components of advertising, media engagement, music CD, video and radio resources, social media, youth opinion leader involvement, stakeholder engagement, public relations and event management.
bank notes
cultural partners worked with the Reserve Bank over several rounds of focus testing creative concepts communicating the new security features of the next generation $5 and $10 notes.
medibank private
cultural partners was engaged by the Department of Finance and the Joint Lead Managers (JLMs) to undertake the CALD component of the communication campaign of the Medibank Public Share Offer. This covered nine communities and included advertising, public relations and media engagement.
clean energy
cultural partners worked with the Department of Climate Change to develop and implement the CALD communication for the 'Clean Energy Future' campaign. This involved advertising, public relations, media and stakeholder engagement, and local community workshops targeting 11 CALD audiences.
water safety
cultural partners has successfully delivered several community engagement campaigns for Transport for NSW. The first version of the 'Take it Easy' branded campaigns accomplished award winning results including a viral YouTube video entitled 'Tuk it Easy'. Subsequent iterations have used social media and influential partnerships with sporting clubs such as the Canterbury Bulldogs to build on the campaign’s popularity.
people smuggling
cultural partners conducted highly sensitive developmental and concept testing research for the Department of Border Protection. This research helped to inform the communication approach for the 'No Way' campaign addressing the issue of illegal maritime arrivals into Australia.
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